Insights
Turnaround timeline: what changes at 30, 60 and 100 days
A real turnaround moves on a clock. Here is what stabilises by day 30, fixes by day 60, and proves by day 100.
In short
In a turnaround the first 30 days stabilise cash and stop the bleeding, days 30 to 60 fix the core of the business and reset the team and priorities, and days 60 to 100 prove the new trajectory with hard numbers. By day 100 you should see cash under control, a credible plan in motion, and early evidence the decline has reversed.
The direct answer
Turnarounds run on a clock because cash runs on a clock. The sequence is non-negotiable: secure liquidity, then fix the operating core, then prove the new direction with results. Skip the first step and the rest never happens. Below is the timeline we work to, grounded in real operating experience including a turnaround that improved EBITA by 18 points.
The 30 / 60 / 100 day timeline
| Window | Priority | What changes |
|---|---|---|
| Days 0 - 30 | Stabilise | 13-week cash view, stop the bleeding, secure liquidity, set the facts straight |
| Days 30 - 60 | Fix the core | Reset priorities and team, cut what is killing margin, focus on what pays |
| Days 60 - 100 | Prove | Move the key numbers, rebuild confidence with lenders and staff, lock the plan |
A guide, not a guarantee. Severity, cash position and stakeholder alignment set the real pace.
Days 0 to 30: stabilise
The first job is cash. We build a 13-week cash view, stop the largest leaks, and get an honest picture of where the business actually stands. No strategy survives an empty bank account, so liquidity comes first, always.
Days 30 to 60: fix the core
With cash under control, we reset priorities and the team, cut the activity that is destroying margin, and concentrate the business on what makes money. This is where the hard decisions land, and where an outside operator earns the mandate.
Days 60 to 100: prove
Now we move the numbers and rebuild confidence: with lenders, with staff, with customers. By day 100 the trajectory should be visibly different and the plan should be running on its own momentum, not on heroics.
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Frequently asked questions
Can every business be turned around in 100 days?
No. 100 days is enough to stabilise and prove a direction, not always to complete the recovery. The point is reversing the trajectory and earning the runway to finish.
What is the single most important first step?
Cash. A 13-week cash view and stopping the bleeding come before any strategy. Liquidity buys the time everything else needs.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.