Results
Results, in numbers
Operator numbers, not advisory numbers. The measurable outcomes behind Action Is Now.
In short
The results behind Action Is Now include €50 million of incremental revenue in under 12 months as CMO of LeoVegas, a marketing-to-revenue ratio cut from 40% to 30%, an Italian market grown from €3M to €18M in under a year, and a company turnaround led as CEO. This work was instrumental in the €607 million-plus acquisition of LeoVegas by MGM.
Selected outcomes
LeoVegas, CMO
Ran a €120M marketing budget, delivered €50M incremental revenue in under 12 months, lifted EBITA by 18 percent and cut marketing-to-revenue from 40% to 30%. Instrumental to the €607M+ MGM acquisition.
Italian market, MD
Grew revenue from €3M to €18M in under a year, a 500 percent increase, by focusing spend on the moves that travel and cutting the ones that do not.
Turnaround, CEO
Stabilised a loss-making business and returned it to growth, getting control of cash first, then resetting the model to a defensible footing.
A note on numbers
These are operator results: figures carried as a line leader with profit-and-loss responsibility, not advisory estimates. The point is not the logos. The point is that the same disciplines, measurement, prioritisation and a bias to action, are what an Action Is Now engagement brings to your business.
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Frequently asked questions
Can you share references?
Yes, relevant references can be shared once an engagement is being seriously considered.
Will you guarantee results?
No honest operator guarantees outcomes, but pricing is tied to results wherever the situation allows so incentives stay aligned.
Tell us the problem and the deadline
If we can help, you will know within a day. No excuses, just results.