Insights
Insights
Practical pieces on fractional leadership, turnaround, go-to-market and growth. Clear answers, no filler.
In short
Insights from Action Is Now are short, practical articles answering the real questions owners and boards ask about fractional and interim leadership, turnaround, go-to-market and growth, written by a former C-level operator.
What is a fractional CMO, and when do you need one?
A fractional CMO is a senior marketing leader who runs your marketing function part-time, owning strategy, budget and results at chief marketing offic
Fractional vs interim vs consultant: the real difference
A consultant advises and leaves. A fractional executive is a part-time leader who owns a function ongoing. An interim manager is a full-time operator
How much does a fractional CMO cost in 2026?
A fractional CMO costs far less than a full-time chief marketing officer because you pay only for the days you need, commonly two to three a week. Pri
Temporary manager: when it is genuinely worth it
A temporary manager is worth it when an Italian SME needs senior capability fast, to cover a vacant seat, lead a critical phase or steady the business
How to turn around a failing business in 100 days
To turn around a failing business in 100 days, get control of cash first, then diagnose the two or three structural problems doing most of the damage,
Seven early signs your company needs a turnaround
Early signs a company needs a turnaround: cash is tighter than the P&L suggests, the same plan keeps being re-presented, suppliers are paid later, ban
A go-to-market framework that actually ships
A go-to-market framework that ships is built around five decisions you can execute on Monday: a sharp ICP, positioning, the one or two channels that f
How to expand into a new country without burning cash
To expand into a new country without burning cash, prioritise markets by real opportunity, enter lean to test the riskiest assumptions cheaply, and sc
Building a B2B sales team from zero
Building a B2B sales team from zero starts with a repeatable sales process and a clear ICP before you hire, then a first hire who can sell and documen
Cutting the marketing-to-revenue ratio: a CMO playbook
Cutting the marketing-to-revenue ratio means tying every major spend to a result you can defend, killing channels that only capture demand you already
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