A C-level operator, not a slide deck

An operator, not a slide deck

We have spent our career carrying numbers, not commenting on them. As CMO of LeoVegas we owned a €120 million marketing budget, delivered €50 million of incremental revenue in under a year, lifted EBITA by 18 percent and cut the marketing-to-revenue ratio from 40 percent to 30 percent. That work was instrumental in the €607 million-plus acquisition by MGM. As a market managing director we grew revenue 500 percent, from €3 million to €18 million, in under twelve months. As a turnaround CEO we stabilised a loss-making business and returned it to growth.

Before the corporate roles we founded and exited our own company, and we served in the Swedish Amphibious Corps. That is where the bias to action started: in the field, the cost of hesitation is real and immediate. We have carried that into business. The plan that gets executed this week beats the perfect plan delivered next quarter.

Why we built Action Is Now

Most companies we meet do not need another diagnosis. They need someone to take the seat and make the change happen. Traditional consulting hands over a deck and leaves. A full-time hire is slow to recruit and expensive to justify before the company has grown into the cost. Action Is Now sits in the gap: senior leadership, deployed fast, part-time or interim, accountable for the outcome, with pricing tied to results wherever the situation allows.

How we work

We diagnose in days, decide on the two or three moves that matter, and embed with your team to execute. If we cannot help, you will know within a day and we will say so. That honesty is faster and cheaper for both of us than a polite engagement that goes nowhere. We work fluently in English and Italian, across Europe, with deep roots in the Italian market.