Service
Fractional CMO agency
Most fractional CMO agencies sell you a brand and staff you with whoever is free. We are the operator you meet on the first call.
In short
A fractional CMO agency places a part-time marketing chief into your business from a bench of consultants. The model gives you cover and process, but the person you get is often not the person who sold the work. With a named operator, the seniority you assessed is the seniority you get, for the whole mandate.
What agencies do well, and where they break
A good agency gives you continuity, a replacement if someone leaves and a documented method. Those are real advantages if your requirement is a process to be followed.
The break comes on seniority. Bench economics push agencies to staff the cheapest person who can defend the room, and to layer juniors underneath the title. If the value you need is a chief's judgement on where EUR 2M of budget should go, a well-run process from a mid-level consultant will not produce it.
Questions to ask any fractional CMO agency
- Who exactly will be in the seat, and did they run a budget of our size themselves?
- Is the person on this call the person doing the work for the next twelve months?
- What happens to the mandate if that person is moved to another client?
- Is any of the delivery subcontracted or handed to juniors?
- What number are you accountable for, and what happens if it is missed?
What we offer instead
One named operator. As CMO of LeoVegas we ran a EUR 120M marketing budget and a team of 100+, delivered around EUR 50M of incremental revenue and lifted EBITA by 18 points, work that fed an exit to MGM north of EUR 607M. As managing director of the Italian market we took revenue from EUR 3M to EUR 18M in under a year.
You assess us once and we stay for the mandate. Where a mandate genuinely needs more hands, we assemble a senior team from a network we have worked with for years and we tell you exactly who is doing what and at what rate.
Related services
Frequently asked questions
Is an agency ever the right choice over an individual fractional CMO?
Yes, when you need guaranteed cover, several parallel workstreams and a documented process more than you need one person's judgement. Larger organisations with a functioning marketing team often fit that.
How do I check a fractional CMO's real seniority?
Ask for the budget they personally controlled, the size of the team they line managed, and the number they were measured on. Vague answers to those three questions are the tell.
Do you subcontract the work?
No. The operator you meet runs the mandate. When extra capacity is needed we name the people, their rate and their scope before anything starts.
What size company do you work with?
Typically EUR 5M to EUR 100M in revenue, plus private equity portfolio companies and scale-ups entering Italy or Europe.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.
Book a callStart the conversation
Tell us where you are and where you want to be. We reply within a day.