Use case
Fractional CMO for Startups
For startups beyond the founder-led phase that require senior marketing leadership without a full-time hire.
In short
A fractional CMO for startups provides experienced marketing leadership part time. We build the growth engine and the team, preserving runway until a full-time hire is warranted.
Marketing leadership that respects runway
Startups cannot afford a misstep in senior hiring. We provide CMO-level judgment for a fraction of the cost. We define strategy, establish the initial funnel, and recruit the appropriate talent.
As CMO of LeoVegas, we managed a EUR 120M marketing budget, delivering EUR 50M in incremental revenue within 12 months and lifting EBITA by 18 percent. This work was instrumental to an exit exceeding EUR 607M to MGM. Previously, as MD of an Italian market, we grew revenue from EUR 3M to EUR 18M in under a year.
From founder-led to repeatable
Founder-led marketing has limitations. We transform disparate experiments into a systematic approach, ensuring growth is not solely dependent on the founder's direct involvement.
Related services
Frequently asked questions
When should a startup engage a fractional CMO?
When marketing is critical for the next funding round or revenue target, but a full-time CMO would consume too much runway prematurely.
Do you also build the team?
Yes. A core component of our mandate is hiring and shaping the junior team to ensure the function operates autonomously.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.