Marketing strategy
Performance marketing
Performance marketing strategy that protects margin: channels, CAC, attribution, and efficient growth.
In short
Performance marketing from a former C-level operator. We deliver strategy that protects margin: channels, CAC, attribution, and efficient growth. The difference from a typical adviser is simple. We do not write a plan and leave. We take the seat, run the work, and remain accountable for the result.
What we deliver
Performance marketing from a former C-level operator. We deliver strategy that protects margin: channels, CAC, attribution, and efficient growth. The difference from a typical adviser is simple. We do not write a plan and leave. We take the seat, run the work, and remain accountable for the result.
- Marketing strategy tied to revenue, with a clear view of channel payback.
- Positioning and messaging that make the company the obvious choice.
- Budget discipline and an efficient marketing-to-revenue ratio as you scale.
- Measurement and reporting that inform what to eliminate.
How we operate
A swift, candid assessment of the current state, delivered within the first week.
The two or three critical moves, costed and ranked by impact.
Hands-on delivery embedded within your team, not an external recommendation.
A function that operates autonomously, with your team sustaining the gains.
Why an operator, not an adviser
This practice is led by an operator, not an adviser. We have managed a EUR 120M marketing budget, delivered EUR 50M in incremental revenue in under 12 months, lifted EBITA by 18 percent, and cut marketing-to-revenue from 40% to 30%. This work was instrumental to an exit north of EUR 607M. Earlier, we grew revenue from EUR 3M to EUR 18M in under a year for an Italian market. You engage someone who has carried the number under pressure, not merely commented on it, embedded in your team and accountable for the outcome.
Related services
Frequently asked questions
What does performance marketing consulting involve?
Performance marketing with Action Is Now means a senior operator who diagnoses rapidly, identifies the few critical moves, and executes hands-on within your team. We are accountable for the outcome, not the hours.
How quickly can a performance marketing consultant start?
Typically within days. Diagnosis commences in the first week, with execution following immediately, bypassing protracted onboarding.
How is pricing structured?
Around a clear outcome with fixed milestones, tied to results wherever the situation permits.
Do you work in English and Italian?
Yes, fluently, with extensive experience in the Italian market and across Europe.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.
Book a callStart the conversation
Tell us where you are and where you want to be. We reply within a day.