Insights
Cutting the marketing-to-revenue ratio: a CMO playbook
Cutting the marketing-to-revenue ratio means tying every major spend to a result you can defend, killing channels that only capture demand y
In short
Cutting the marketing-to-revenue ratio means tying every major spend to a result you can defend, killing channels that only capture demand you already had, and reinvesting in what compounds. As CMO of LeoVegas we cut this ratio from 40% to 30% while growing the top line.
The short answer
This is a practical question with a practical answer. Cutting the marketing-to-revenue ratio means tying every major spend to a result you can defend, killing channels that only capture demand you already had, and reinvesting in what compounds. As CMO of LeoVegas we cut this ratio from 40% to 30% while growing the top line. The longer version below comes from running the work, not theorising about it.
Why it matters
If you are weighing this, the fastest way to a real answer is a direct conversation about your situation, not a generic article. Action Is Now works as an embedded operator, so the advice here is the same advice that gets executed in an engagement.
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