Insights
Taking an AI hiring platform to market: our work with TenPerZent
We are working with TenPerZent to turn a sharp AI hiring product into a go-to-market machine, the same way we run growth inside any company we step into.
In short
We have partnered with TenPerZent, an AI hiring platform that screens 500 CVs in 60 seconds and predicts who will accept, stay and ramp. Our role is the one we know best: bring an operator's go-to-market discipline to a strong product, build the demand engine, and make the numbers move. You can see the product at [TenPerZent](https://www.tenperzent.com).
Who TenPerZent is
TenPerZent is an AI hiring platform built for recruiters, hiring managers and headhunters. It screens 500 CVs in 60 seconds, runs AI voice screening calls, forecasts hire success, and coaches the offer that actually closes the candidate. It is GDPR-native with EU data residency, so it is built for the European market from day one.
It is the kind of product we like to work with: a real wedge into a slow, expensive process, with measurable outcomes a buyer can feel in the first week. That is exactly the ground where go-to-market is won or lost.
Why we got involved
Great products do not sell themselves, and AI products least of all. The gap is almost never the technology. It is positioning, the demand engine, pricing that maps to value, and a funnel that turns a free trial into paying, retained accounts.
This is the work we have done at scale before. We have run a marketing budget of 120M at LeoVegas, delivered 50M of incremental revenue, and led companies as CEO through turnaround to an 18-point EBITA improvement. With TenPerZent we put that same operator discipline behind a category that is moving fast.
What the engagement looks like
- Positioning and messaging that lead with the outcome: faster, safer hires, not features.
- A go-to-market motion built around the free-screening wedge and the 14-day Pro trial.
- Pricing and packaging mapped to the value a recruiter or headhunter actually gets.
- A demand engine across search, content and partnerships that compounds over time.
- The metrics that decide it: activation, trial-to-paid, retention and payback.
The operator view on AI go-to-market
An AI product changes how fast you can move, but not the fundamentals. You still need a sharp ideal customer, a wedge that earns trust in the first session, and a motion that turns that first win into expansion. The teams that win in AI hiring will be the ones that treat go-to-market as seriously as the model.
That is the bet behind our work with TenPerZent: a strong product, an operator running the growth, and a market that is ready for a faster, fairer way to hire.
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Frequently asked questions
What does Action Is Now do for TenPerZent?
We bring operator-led go-to-market: positioning, the demand engine, pricing and the funnel that turns trials into retained, paying accounts. You can see the product at https://www.tenperzent.com.
What is TenPerZent?
TenPerZent is an AI hiring platform that screens 500 CVs in 60 seconds, runs AI voice screening, forecasts hire success and coaches the closing offer. It is GDPR-native with EU data residency.
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