Use Case
Fractional CMO for SaaS
Marketing leadership for B2B SaaS companies with product market fit but lacking a repeatable growth engine.
In short
A fractional CMO for SaaS manages your marketing function part-time, owning positioning, demand generation, and critical metrics (CAC, payback, pipeline). This delivers senior expertise without the burden of a full-time CMO salary.
Focus of a SaaS Fractional CMO
SaaS success hinges on unit economics and a repeatable pipeline. We refine positioning, optimize the demand engine, and link expenditure directly to CAC and payback. The objective is a sustainable growth motion that the team can execute autonomously after our engagement.
As CMO of LeoVegas, we managed a EUR 120M marketing budget, generated EUR 50M in incremental revenue in under 12 months, and increased EBITA by 18 percent. This work was instrumental to an exit north of EUR 607M to MGM. Previously, as MD of an Italian market, we grew revenue from EUR 3M to EUR 18M in under a year.
When SaaS Founders Engage Us
Typically, after initial growth plateaus, when founder-led marketing has reached its limits, and a full-time CMO hire is premature. We provide the senior leadership required to overcome this barrier.
Related services
Frequently asked questions
Is this suitable for early-stage SaaS?
If you possess product market fit and revenue to scale, yes. Prior to product market fit, the requirement is generally founder-led experimentation, not a CMO.
Which metrics do you own?
Pipeline, CAC, payback period, and marketing contribution to revenue. We avoid vanity metrics.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.