Service
iGaming consultant
Most iGaming advice comes from people who watched the industry. We ran it, at group scale, through regulation and an exit.
In short
An iGaming consultant advises online gambling and betting operators on acquisition, retention, regulated market entry and commercial performance. We work as an operator rather than an adviser: as CMO of LeoVegas we ran a EUR 120M budget across regulated European markets and were accountable for the revenue number, not the deck.
What we bring that a generalist cannot
As CMO of LeoVegas we ran a EUR 120M marketing budget and a team of 100+, delivered around EUR 50M of incremental revenue and lifted EBITA by 18 points, work that fed an exit to MGM north of EUR 607M. As managing director of the Italian market we took revenue from EUR 3M to EUR 18M in under a year.
In iGaming the details decide the P&L: bonus economics that do not destroy margin, CRM that lifts retention without eroding NGR, affiliate deals that are not quietly loss making, compliant creative in each regulated market, and an acquisition mix that survives a CPA spike. Those calls need someone who has made them with real money.
Where we work
- Regulated market entry, including Italy, where we grew a market from EUR 3M to EUR 18M in under a year.
- Acquisition and media strategy at scale, across affiliates, paid, brand and sponsorship.
- CRM, bonus economics and retention, measured on NGR contribution rather than activity.
- Commercial due diligence and post deal integration for investors and acquirers.
- Marketing organisation design: what to run in-house, what to outsource, who to hire.
How we engage
As a fractional or interim chief inside the operator, on a fixed number of days a week, or on a defined project such as a market entry or a commercial review. Either way we take a number and report against it.
We work in English and Italian, are based in Milan and cover European markets.
Related services
Frequently asked questions
What size operators do you work with?
From ambitious challengers around EUR 10M in revenue to groups above EUR 300M. The work changes shape, the accountability does not.
Do you advise on regulated market entry?
Yes. Market entry is where we have the most direct experience, including building the Italian market from EUR 3M to EUR 18M in under a year.
Can you support an investor's commercial due diligence?
Yes. We assess the acquisition engine, retention economics and marketing organisation from an operator's perspective and say plainly where the plan is optimistic.
Is this advisory or hands-on?
Hands-on. We sit inside the operator, run the function or the project and are measured on the outcome.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.
Book a callStart the conversation
Tell us where you are and where you want to be. We reply within a day.