Service
Virtual CMO
Chief marketing leadership delivered remotely, with the same accountability as a leader in the building.
In short
A virtual CMO is a chief marketing officer who leads your marketing function remotely. They set strategy, control the budget, manage the team and agencies, and report to the board on the same cadence as an in-house chief, without relocation, office cost or a permanent contract.
Remote does not mean detached
The work of a chief marketer is decisions, reviews and hard conversations. All three travel well over video when the operating rhythm is real: a weekly numbers call, a monthly business review, a written plan everyone can see, and one person answerable for the result. What kills remote leadership is vagueness, not distance.
As CMO of LeoVegas we ran a EUR 120M marketing budget and a team of 100+, delivered around EUR 50M of incremental revenue and lifted EBITA by 18 points, work that fed an exit to MGM north of EUR 607M. As managing director of the Italian market we took revenue from EUR 3M to EUR 18M in under a year.
How we make remote leadership work
- A fixed weekly leadership call with the numbers on screen, not a status update.
- A written plan and a single dashboard both sides read the same way.
- Direct access to your team, not filtered through a single contact.
- On-site days at the moments that need a room: kickoff, board, reset, difficult reorganisation.
- Clear decision rights agreed on day one, so nothing stalls waiting for a meeting.
Who this fits
Companies with distributed teams, international ambitions or a talent pool that does not exist in their city. We are based in Milan and work across Italy and Europe, in English and Italian, and we travel when a room genuinely beats a screen.
It also fits companies that tried an agency retainer and found nobody was actually leading. A virtual CMO fixes ownership, not just output.
Related services
Frequently asked questions
Is a virtual CMO as effective as an in-house one?
On strategy, budget and accountability, yes. On corridor culture and internal politics, an in-house chief has an edge, which is why we build in on-site days for the moments that need presence.
Do you work across time zones?
We work Italian and European hours as standard and overlap with UK and Nordic teams comfortably. For US work we agree fixed overlap windows upfront.
Which tools do you work in?
Yours. We do not impose a stack. We plug into your CRM, analytics, project tool and meeting rhythm in the first week.
Can a virtual CMO run our agencies?
Yes, and it is often the first thing that changes. We review scopes, reset briefs and hold agencies to outcomes rather than activity reports.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.
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