Marketing leadership for ecommerce
Ecommerce CMO
Ecommerce marketing lives or dies on margin: we lead the function around contribution, CAC and retention, not vanity revenue.
In short
An ecommerce CMO is a senior marketing leader who runs growth around the metrics that decide whether ecommerce is profitable: contribution margin, CAC, LTV, repeat rate and retention. We take the seat fractionally, owning acquisition, retention and the team, with the discipline of having run budget at scale.
What an ecommerce CMO owns
Profitable ecommerce growth is a system, not a campaign. We own:
- Acquisition across paid, organic and lifecycle, run for contribution not top-line.
- Retention and repeat rate, where ecommerce margin is actually won.
- CAC, LTV and payback discipline that keeps growth profitable.
- The team and rhythm that turn marketing into a repeatable engine.
Margin first, revenue second
Plenty of stores grow revenue and lose money. We optimise for contribution margin and lifetime value, then scale the channels that return, so growth compounds instead of burning cash.
The operator behind it
This is not advisory from someone who has only watched. As CMO of LeoVegas we ran a EUR 120M marketing budget, generated over EUR 50M of incremental revenue in under twelve months and lifted EBITA by 18 percent, work that helped drive the MGM acquisition and an exit above EUR 607M. Earlier, leading an Italian market, we took revenue from EUR 3M to EUR 18M in under a year.
How we work
We read unit economics, channels and retention for where margin leaks.
We sort acquisition efficiency and lifecycle before scaling.
We push budget into profitable, repeatable channels.
We leave a team and system that keeps compounding.
Related services
Frequently asked questions
What does an ecommerce CMO do?
Leads ecommerce marketing around profitable growth: acquisition, retention and the unit economics that decide margin.
Can I hire an ecommerce CMO fractionally?
Yes. Most ecommerce businesses get more from a senior operator part-time than a full-time junior hire.
Which metrics do you optimise for?
Contribution margin, CAC, LTV, payback and repeat rate, not vanity revenue.
Do you work with the existing team and agencies?
Yes. We lead the function and direct team and agencies toward the number.
How fast can you start?
Usually within days of the first call.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.