Spend that returns
Performance Marketing Consultant and Digital Lead
Stop spending without knowing what returns: we turn budget and channels into profitable acquisition, with the discipline of a EUR 120M budget.
In short
A performance marketing consultant helps you make paid spend return: acquisition, channels, data and ROI. We combine performance marketing, digital leadership and real operator scale to connect every euro invested to a business result, not a vanity metric.
Where we work
Performance that works starts from numbers and strategy, not platforms. We work on:
- Paid acquisition: Google, Meta and the channels that matter, run for real return.
- Full-funnel digital: from first visit to conversion and retention.
- Data and attribution: actually knowing what brings customers and revenue.
- Unit economics: CAC, LTV, payback and the metrics that govern profitable growth.
Performance without strategy is not enough
Optimising campaigns on weak positioning is accelerating in the wrong direction. We fix offer, message and funnel first, then put budget behind the channels that return. That is the difference between spending and investing.
The scale we come from
This is not advisory from someone who has only watched. As CMO of LeoVegas we ran a EUR 120M marketing budget, generated over EUR 50M of incremental revenue in under twelve months and lifted EBITA by 18 percent, work that helped drive the MGM acquisition and an exit above EUR 607M. Earlier, leading an Italian market, we took revenue from EUR 3M to EUR 18M in under a year.
Our method
We read spend, channels, funnel and data for where return leaks.
We fix positioning, offer and tracking before scaling.
We concentrate budget on profitable channels and cut waste.
We iterate on real data to improve CAC, conversion and return.
Related services
Frequently asked questions
What does a performance marketing consultant do?
Helps make acquisition spend profitable by optimising channels, funnel and data, tying investment to business results.
What is the difference between performance and digital marketing?
Digital marketing is the set of online channels; performance is the measurable, ROI-driven part. We work across both.
Do you manage campaigns directly?
We set strategy and priorities and work with your team or agencies on execution, keeping accountability for return.
What budget level makes sense?
When spend is significant enough that return has to be justified. Below a threshold, fix the foundations first.
Do you work with SaaS and ecommerce?
Yes, with a focus on the unit economics that decide whether growth is profitable.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.