Use case
Fractional CMO for B2B
Marketing leadership for B2B companies where the objective is pipeline, sales alignment, and navigating extended buying cycles.
In short
A fractional CMO for B2B manages marketing part-time with a singular focus: qualified pipeline. We align marketing and sales, correct positioning, and own the revenue contribution.
Marketing that sales actually leverages
In B2B, marketing fails when disconnected from sales. We bridge that gap: shared definitions, a functional pipeline model, and content that progresses deals, not merely generates clicks.
As CMO of LeoVegas, we managed a EUR 120M marketing budget, delivering EUR 50M in incremental revenue within 12 months and lifting EBITA by 18 percent. This work was instrumental to an exit north of EUR 607M to MGM. Previously, as MD for an Italian market, we grew revenue from EUR 3M to EUR 18M in under a year.
Owning the number, not the activity
We measure marketing by pipeline and revenue contribution across an extended cycle, then construct the engine that produces these results predictably.
Related services
Frequently asked questions
How does B2B marketing differ in this context?
The buying cycle is longer, and sales alignment is paramount. We optimise for pipeline and revenue, not merely lead volume.
Do you collaborate with sales leadership?
Closely. The marketing and sales handoff typically presents the most significant opportunities for gain.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.