Marketing leadership for scaleups
Fractional CMO for Scaleups
A scaleup does not need more campaigns, it needs a marketing engine that compounds: we build the strategy, the team and the discipline to scale without burning cash.
In short
A fractional CMO for scaleups is a senior marketing leader who joins part-time to turn early traction into a repeatable growth engine. At the scaleup stage the risk is scaling spend faster than discipline. We bring the judgement to allocate budget, build the team and protect marketing-to-revenue while you grow.
Why scaleups stall on marketing
The patterns are consistent once early traction flattens:
- Spend rises but efficiency drops and nobody can say what actually works.
- A capable junior team with no senior direction or standard.
- Channels that worked at small scale break and there is no plan B.
- Marketing and sales pulling in different directions instead of one engine.
What we build
We connect marketing to revenue, fix attribution so decisions are based on what compounds, concentrate budget on the channels that scale and build the team and rhythm to run it. Having grown a market by 500 percent, we know which levers hold at scale and which collapse.
The operator behind it
This is not advisory from someone who has only watched. As CMO of LeoVegas we ran a EUR 120M marketing budget, generated over EUR 50M of incremental revenue in under twelve months and lifted EBITA by 18 percent, work that helped drive the MGM acquisition and an exit above EUR 607M. Earlier, leading an Italian market, we took revenue from EUR 3M to EUR 18M in under a year.
How we work with scaleups
We pressure-test funnel, spend, data and team for where growth leaks.
We pick the few levers that scale and cut the noise.
We concentrate budget where it returns and build the engine to run it.
We leave a team and system that keeps compounding.
Related services
Frequently asked questions
When does a scaleup need a fractional CMO?
When growth has stalled or spend is rising without a clear return, but a full-time CMO is not yet justified.
How is this different from a fractional CMO for startups?
A startup needs to find what works; a scaleup needs to scale what works without breaking efficiency. The focus shifts from discovery to disciplined scale.
How many days a week?
Typically two or three, scoped to the stage and the plan.
Will you build our marketing team?
Yes. Structure, hiring and the operating rhythm are part of the mandate.
How do you protect cash while scaling?
By tying every spend increase to proven returns and watching marketing-to-revenue, not just top-line growth.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.