Part-time growth leadership
Fractional Head of Growth
Growth needs one owner. We take that role part-time and run acquisition, conversion and retention against a number.
In short
A fractional head of growth is a senior growth leader working part-time, typically a few days a month, who owns the growth model end to end: acquisition channels, funnel conversion, retention and the experiments that move them. We set the targets, run the team and agencies, and report on revenue, not activity.
Who it is for
- Startups and scale-ups after product-market fit.
- Companies spending on ads without a clear return.
- Teams with marketers but no growth owner.
- Founders who are still running growth themselves.
What we own
Growth model and targets, channel mix and budget, funnel and conversion, retention, experiment backlog and weekly reporting.
An operator, not an observer
As CMO of LeoVegas we ran a EUR 120M marketing budget, generated over EUR 50M of incremental revenue in under twelve months and lifted EBITA by 18 percent, work that helped drive the MGM acquisition and an exit above EUR 607M. Leading an Italian market, we took revenue from EUR 3M to EUR 18M in under a year. Earlier we founded and grew Optimized Group, sold to Digitouch in 2016.
How we work
Funnel, channels and unit economics.
Targets and the levers that reach them.
Weekly experiments with clear owners.
Double down on what pays back.
Related services
Frequently asked questions
What does a fractional head of growth do?
Owns the growth number part-time: channels, conversion, retention and experiments, with the team and budget to deliver it.
How many days a month?
Usually four to eight, adjusted as the plan matures.
Head of growth or fractional CMO?
A head of growth focuses on performance and the funnel. A CMO also owns brand, positioning and the wider marketing organisation.
How do I hire a fractional head of growth?
Share your growth target and current numbers. We scope the mandate and start within one to two weeks.
Tell us the goal. We make it happen.
We deploy senior operator firepower and produce massive results. No excuses, just results.
Book a callStart the conversation
Tell us where you are and where you want to be. We reply within a day.